Why is Facebook Limiting the Live-Streaming of Music?

Testset

The social media leviathan is taking vast steps to limit users from live-streaming their musical performances. Are they trying to control bandwidth or the landscape of live-streaming?

By Roland T. Flackfizer

Photo by Veeterzy

Starting October 1st, Facebook will be limiting the ability of musical acts to promote videos that will “create a music listening experience for yourself or for others.” This limitation includes an outlet widely used by artists during the pandemic: Facebook Live. It makes us wonder, what does Facebook see as its role in the currently imploding yet transforming music business? This past April, Facebook went on a hiring spree of music business executives. Sure, everyone is getting into the streaming game yet Facebook taking a pivotal role could throw a monkey wrench in Live Nation’s current consolidation plan for the industry. Either way, smaller artists are losing a critical avenue for exposure and impressions.

The vague text of the new set of live-streaming rules further complicates things. The hamstringing of entertainment based videos is ostensibly to free bandwidth for Facebooks renewed focus on interpersonal dialogue with family and friends.  “We want you to be able to enjoy videos posted by family and friends” states the social media platform’s new guidelines.

The repercussions for violating the new rules come off as rather harsh. Facebook’s Music Guidelines states that accounts caught breaking this rule are at risk of having their videos blocked and or even have the page, profile or group hosting it all together deleted. The new guidelines read as such:

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  • Where is the BUSINESS model from Pan Trinbago to gain access to the BILLIONS the BIG TECH COMPANIES are making off Pan music?

    Do arrangers of pan music seek consent of composers?

    Posted by Pan Times on March 3, 2020, at 11:27 am in News

    https://whensteeltalks.ning.com/forum/topics/do-arrangers-of-pan-mu...

    Reply by odw on March 7, 2020, at 3:12 pm Delete

    Pan Trinbago is a CULTURAL ORGANIZATION, not a BUSINESS OPERATION!

    You can't fit square pegs in round holes, are we thinking GLOBAL or just LOCAL? 

    Here's an example of how the game is played between the TECH GIANTS...on which platforms you'll have to ACCESS. Youtube and Facebook don't pay you for all the data it collects on you and sells to other TECH companies or the ads they run on your videos. You have to pay a PREMIUM subscription of $15US monthly for them to remove the ads.

    Google to Pay Apple $12 Billion to Remain Safari’s Default Search Engine in 2019: Report https://fortune.com/2018/09/29/google-apple-safari-search-engine/

    Firefox hits the jackpot with almost billion-dollar Google deal

    We counted Mozilla out of the running too early. With $300-million a year in revenue from Google, Firefox is going to stay a major Web browser player. The big loser? Microsoft.

    https://www.zdnet.com/article/firefox-hits-the-jackpot-with-almost-...

    How much of Facebook's revenue comes from advertising?
    98.5 percent

    In 2019, about 98.5 percent of Facebook's global revenue was generated from advertising, whereas only around two percent was generated by payments and other fees revenue. Facebook ad revenue stood at close to 69.7 billion U.S. dollars in 2019, a new record for the company, and a significant increase in comparison to the ...Feb 28, 2020

  • THIS PLATFORM DONE DO ALL THE HEAVY LIFTING!!!

    All the NEW MINISTER OF CULTURE in TRINIDAD have to do is work with WHEN STEEL TALKS to set up a PAN PLATFORM ADJUNCT and CONTROL YOUR OWN PRODUCT.

    Come NEXT CARNIVAL they going and hand BEVERLEY ah next TWENTY FIVE MILLION and after THE PANORAMA all the MONEY GONE with NOTHING TO SHOW.

    I eh no PAN MUSIC LOVER but it have MILLIONS OF PAN LOVERS ALL OVER THE WORLD who could come together.

  • Facebook depends on people/users, so they have to organize so it won't be that easy for Facebook to push them around.

    • Cecil Hinkson: BIG BUSINESS IS BIG BUSINESS!!!

  • FORGET Facebook...Go get Youtube.

    • Great advice Martin.

      However, young people - particularly pan people are stuck on facebook.

This reply was deleted.