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Dennis Ramdeen
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  • Port of Spain
  • Trinidad and Tobago
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If you like, go ahead and tell your fellow WST Ning members about yourself here
I'm a marketer who has worked mainly in T&T and also in Canada with some col brands like Heineken, Stag, Coca Cola and KFC. Nothing makes me happier than a Boogsie or Ray or Narell roll or strum. I currently run an ad agency called pepper advertising and you can learn more about us at www.peppertt.com

Dennis Ramdeen's Blog

how-can-we-make-the-pan-more-marketable

Posted on June 3, 2011 at 4:24pm 3 Comments

http://www.peppertt.com/index.php/blog/marketing-strategy/how-can-we-make-the-pan-more-marketable/

Pan needs a big idea. Like when Peter Ueberroth made the 1984 Olympics the TV games, raising close to a billion US dollars from broadcast rights. Previous to 1984, others focused on stadium seats to be the main supply of revenue.

So we need a big idea. Ueberroth…

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