This turned out to be a REAL GOOD IDEA. I have never listened to SINGLE PAN before. But giving this SPOTLIGHT to the CATEGORY (in isolation) -- forced me to EXPAND MY HORIZONS and PAY ATTENTION.

MISS BEVERLEY: What you could walk away with from THIS CHANGE -- is that NEXT YEAR you should really GO ALL OUT and INVEST in MARKETING THE PRODUCT, VIGOROUSLY!!! Both LOCALLY and INTERNATIONALLY!!!

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