Young creatives are using social media to shape the culture we consume. But what happens when they don’t own their work?
Part of the reason the originators of viral content are stripped from their labor is because they don’t technically own their production. Twitter does, Vine does, Snapchat does, and the list goes on. Intangible things like slang and styles of dance are not considered valuable, except when they’re produced by large entities willing and able to invest in trademarking them.
Dana Nelson, founder of D.F. Nelson PLLC, a New York City firm specializing in copyright and music law, says outmoded intellectual property law needs updating for the digital age. “Copyright law and intellectual property in America does not follow the creative production of artists. Rather, it protects the interests of companies,” she says. “I think it is now harder to distinguish a non-commercial (fair) use from a commercial one.” Whereas Meechie’s dance videos are considered a threat to record companies’ bottom line, his cultural production—and Kayla Newman’s “on fleek,” too—is treated as ripe for the taking by those same companies.
http://www.thefader.com/2015/12/03/on-fleek-peaches-monroee-meechie-viral-vines
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