Chutney Soca Monarch Enjoys 4M Views In 30 Days ... “We would never have known this interest existed across T&T and indeed across the world had it not been for the pandemic”

TTT News February 18, 2022

“We would never have known this interest existed across T&T and indeed across the world had it not been for the pandemic” says George Singh, CEO of Southex Promotions.

The 2022 Edition of CHUTNEY SOCA MONARCH has enjoyed up to 4M views in 4 days across all of its social media channels for videos promoting the event and ones with entrants’ videos. Even with repeat views by the same persons overlapping, this is an incredible number for what was once considered a non-Carnival event.

There are some robust indicators of growth for the genre and the competition. The highest number of views for the brand on Tik Tok in the Caribbean came from Jamaica, which accounted for 24% of total views, with T&T coming in with 22%. Overall, for the semi-finals, the most extensive viewership came from T&T with 50.7%, USA (19%), Canada (9.3%) and Guyana (5.9%), according to the official Southex release, which enjoyed 600K views alone from more than 50 countries. Another fascinating aspect of the brand’s forays into digital platforms was how viewers enjoyed the show. According to Singh, over 70% of viewership was enjoyed on smartphone and tablet screens – over traditional television or even computer screens. Southex noted that over 11,000 votes were counted for this year’s semi-final using the Text-To-Vote technology provided by indigenous telecommunications provider, bmobile.

Replies

odw February 24, 2022 at 8:41am

Data Analytics on some platforms, there's a difference between VIEWS and TOTAL WATCH TIME in hours.
Bugs February 23, 2022 at 2:26pm

This story is not true.

If you check the social media groups associated with this event the total vies does NOT even add up to 60,000 views.

bugs

This reply was deleted.