Guardian October 3, 2020
The National Carnival Commission (NCC) started looking at the possibility of hosting Carnival 2021 virtually even before Prime Minister Dr Keith Rowley announced the cancellation of the event.
Lucas said staging T&T’s first virtual Carnival across the globe could come as a lifeline for the commission, which had been unable to make a profit in the past several years.
He said NCC does not make a profit from Carnival, despite the millions usually invested in it. For this year’s Carnival, NCC was allocated $165 million.
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“NCC puts out the money. The country makes money through investments. But in a virtual framework, NCC stands to make a lot more money because you have a lot of streaming rights.”
One option of bringing the Carnival virtually to the world was through pay-per-view, Lucas said. But he added that a lot of thought will have to go into the marketing of such an event in order to reach the desired audience.
“So, we had been having discussions with some of the stakeholders. We even had a couple of preliminary discussions with people involving the (virtual) technology so it would not be a difficult ramp up if and when we decide virtual is it.”
A lot to digest here, Streaming Rights? Pay-Per-View Access? Third-Party Agreements? Intellectual Property Rights? Licensing Agreements? Advertising revenue from hosting platforms, Google, Facebook, Youtube???
“We have submitted something to the board, and something is being considered at a ministerial level," he added.
This does not answer how you're going to get it done, "something" is not the term one uses when making a business proposal/request. Where's the data analysis for the projected revenue? Time to get ARTISTS’ COALITION OF TRINIDAD & TOBAGO (A.C.T.T.) involve, looking for a return on your INVESTMENT.
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