by Kate Knibbs -- GIZMODO
Copyright holders were not shy about asking Google to remove pirated content in 2014. Last year, there were over 345 million requests to take down infringing content, according to a Torrent Freak summary of Google's weekly transparency reports. That's a 75 percent increase from 2013. Google honored most of the requests.
That's a huge increase from 2008, when the search engine received less than 100 takedown notices in a year. Now it processes over 1 million a day, with music industry groups going hard against sites sharing pirated content:
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March 13, 2007 6:35 AM PDT
Viacom sues Google over YouTube clips
Viacom on Tuesday slapped YouTube and parent company Google with a lawsuit, accusing the wildly popular video-sharing site of "massive intentional copyright infringement" and seeking more than $1 billion in damages.
Viacom last month caused a stir by demanding that YouTube remove 100,000 infringing clips. Some observers shrugged, calling it a negotiating tactic by Viacom and predicted that the two would eventually become partners.
Nonetheless, Viacom says in its complaint that YouTube failed to prevent its users from posting pirated material to the site. San Bruno, Calif.-based YouTube will remove clips that feature unauthorized material only after it receives a takedown notice from the copyright holder, Viacom said..
.http://news.cnet.com/Viacom-sues-Google-over-YouTube-clips/2100-103...
Given the date when this was published, we can understand what's behind the continued challenges for copyright holders and those profiting via social media.
Only if you're lucky enough to actually find out about the infringement. Usually it's too little too late and the damage has been done already.