T&T’s Machel Montano and St Vincent’s Skinny Fabulous are today smiling from ear to ear no doubt, having recently sealed a deal with ESPN’s publishing rep, PILOT, for the use of their collaborative 2016 soca track, Go Hard.
Ebuzztt spoke with the local rep for DirectionTT—the company which initiated the Go Hard collaboration in the Caribbean—and according to the rep, the deal struck is a financially “sound” one that will hear the track played across ESPN channels worldwide for four months.
Skinny Fabulous, Montano and College Boy Jesse, along with producer Mr Spine penned the track. Barbados’ De Red Boys produced the single and now, they’re all said to be benefiting in some way from the deal.
According to DirectionTT, PILOT, acting on behalf of the sport network ESPN, has been seeking out new music for a new campaign they’ve been working on.
“We’ve received reports that it’s already been heard on ESPN Alaska and it’s expected to be played on all ESPN channels around the world,” said the rep.
http://www.guardian.co.tt/news/2016-03-19/machel-skinny-fabulous-%E2%80%98go-hard%E2%80%99-espn
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HEARTFELT CONGRATULATIONS. I have been asking "WHERE IS THE MUSIC, FOR YEARS NOW" and I finally got an answer from THIS CREW. I am a HAPPY MAN!!!. The next step is to make the lyrics more GLOBAL. And for PAN to step up to the INTERNATIONAL MUSIC SCENE ... but with all this talk about GOING BACK TO THE SIXTIES and PUSHING PAN ON THE ROAD that does not seem to be in the CARDS.