MARKETING LESSON for XL4PAN!!!

I was reading about this Kaiso-Parang CD Launch and I thought that this would be a good lesson for XL4PAN to learn. That you just can't sit down in a room with a 20-person committee and have meetings all year long. You have to go out and align yourself in some way with elements of the society. Right away somebody from XL4PAN should contact the executive producer (Gerald Agostini) and tell him what we want to do with our PAN CD and start some kind of planning session.

I already recommended that they hire a MARKETING AGENT (I even gave a social profile of the agent)  to lobby the BIG CORPORATIONS to finance the project. But not surprisingly it seems that this EXPAT and the LOCALS are NOT ON THE SAME PAGE.

In the bigger scheme of things, when music projects like this are being launched in T&T they should be made immediately available to the 20,000 members of WST and the hundreds of thousands of EXPATS around the world. Like Cecil Hinkson pointed out: This is the INTERNET ERA where everybody is connected.

I bought two copies of the RED HEAD (Rachel Hayward) and it got from London to California in exactly ONE WEEK which I considered amazing efficiency. The music did not meet my expectations but her platform was admirable.

Now Cecil Hinkson will call me a HYPOCRITE this morning because the same man who said that you must go to TRINIDAD to make change is trying to SIT AT HIS KEYBOARD and run a marketing program for XL4PAN from thousands of miles away.

Forgive me MR. HINKSON!!!

http://newsday.co.tt/features/0,236889.html

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