As the news went viral and the ripple of shock rose to a crescendo of outrage, embarrassment and recrimination, Michael Cooper sent out a WhatsApp message: “Well… well… well. I guess we need to see things in black and white to believe.”

With the note was the news report from News Channel 5 Cleveland, a television station in Ohio, USA. There for all the world to see was a story extolling the success of Panyard Incorporated, a company in Akron, just outside Cleveland, as the recognised “world leader of steeldrums.”

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