Trinidad & Tobago, W.I. - Amongst the self-congratulatory accolades, a somewhat remarkable bit of information was revealed as When Steel Talks (WST) took in the press conference as Trinidad and Tobago ministers gave their post-carnival summary. Not being in a position to pose any key questions, WST sat and listened. And listened. You know the old adage, talk less, listen more, learn a lot. Mind you, WST was only listening in to see if there would be any follow-up or mention, of the internet/Pay-Per-View debacle over last weekend. There was none.
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What needs to be done beforehand, is to implement a quality system for the yearly panorama competition. Make it authentic. Large bands only for the competition. The nonsense broadcasting today will not achieve positive foreign exchange we can depend on yearly. May start good, then flop, if proper system not in place. Presently is only Caribbean audience outside of TT interested in pan, not much white people. We need to encourage more white people to be hooked.
You may or may not know that in this country the media houses usually charge you to broadcast your event as opposed to the real world where the Broadcaster evaluates the value of your product, bids for the broadcast rights and then puts their marketing plan in place to make a profit on the product.
All I have to say to the local broadcasters who are complaining is, welcome to the real world. CNMG you are moving in the right direction, the sum is still low, but the idea is right. The situation will only change when the media houses change their "culture" and become more competitive in their bidding for broadcast rights.
If this is about the most money fro your product, why not do just that? It would appear the Trinidad government is the last place you would offer your right to? Don't you think there is a major conflict of interest here?
bugs
Please pay attention. I did, when I was looking at CTNTWorld, when minister Marlene McD. gave her official address, and then the other two ministers had their say, and took questions after. Now If you saw the press conference, and listened attentively, then you would perhaps know the following.
According to the minister, the broadcast rights were bought by CNMG - and will be paid out to the interest groups, in the amount of $500,000. That's going to be their "income." This is what they were "negotiated" down to.
Production costs as footed by CNMG, which have absolutely nothing, nothing at all, to do with the 500,000 - were one and a half million.
There is no such thing as "overall broadcast RIGHTS" as you put it costing 2 million. That is not how the calculation is done.
Secondly, your comment about the "local broadcasters who are complaining" is also inaccurate. There was NEVER A BIDDING PROCESS ALLOWED. So said the minister again, in his own words at the press conference - the WST people put that in their article, to make that clear. So the local broadcasters who are complaining, whoever they are, never got a chance to throw their hat in the ring to bid.
Is this so hard for you to understand? It was plain english. The misunderstanding is on your part.
Bugs, I agree with you that the bidding should be competitive, and not be in the hands of the Government. As I said before I do not agree with the sum paid, but in principle do you not think that it is time that the interest groups become self sufficient. Would it not be nice for Pan Trinbago (or TUCO, or the NCBA) to say that based on our income from broadcast rights and sponsorship we achieved a profit of $5million on all our shows? Or don't we believe in self sufficiency.
My point is simple, in the real world broadcast rights amount to the most significant revenue stream for producers, followed by sponsorship and whether there are collective bids or individual negotiations for the rights to broadcast the greatest show on earth, this I maintain is the direction in which we should be heading.
KC
bugs
Until they show the aptitude and the "cojones" necessary to take their organisations in that direction then the Government is going to continue taking the initiative. Once they continue going cap-in-hand to the Culture Ministry for funds year after year, then I say "who pays the piper, calls the tune".
KC
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