TT's coat of arms on a pan case cover. -
Jennifer Moore always assumed going into business was a simple thing.
“I thought it was just a matter of making something, selling it and putting the money in the bank.”
Now 25 years into the business of making steelpan cases and covers, her assessment is that it's not so cut and dry.
“I started Sarah’s Custom Design Pan Cases in 1995 knowing nothing about business. But in 2011, I went back to the beginning. I did a business plan, money management and marketing courses. I developed a vision for my business because having raw talent is good but understanding how business works is important. Imagine we used to make things and not brand them,” she told Business Day. Sarah was a name of endearment that her grandfather called her when she was younger.
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Quite a REFRESHING STORY!!!