Trinidad and Tobago Guardian
...Hadco, Phase II partnership about ‘creating shared value’
Trinidad & Tobago, W.I. - Just after the Carnival this year, a display advertisement appeared in a weekend newspaper. It was a congratulatory message from Hadco Ltd and Phase II Pan Groove to the new Panorama champions, Desperadoes offering congratulations to the band and “their supporters and the people of Laventille.” Conciliatory. Magnanimous. Positive. In the hurly-burly world of competitive art that is Trinidad Carnival, Panorama foes are friends in life, but on paper, loyalties are disparate.
The gesture of congratulations could be a sign of the dawning of a new era in corporate relations between rivals or even communities. Hadco and Phase II were big enough to uniquely, from among their own cohort, and publicly congratulate the winning band.
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Replies
Hadco has certainly raised the bar in the band sponsor relationship, panyard activity after carnival is a area that always needed expert advice and involvement, no doubt this will lead to a different mentality with steelbands, it can also lead to tapping in to the people that support the band, sponsor, management and supporter could prove to be a deadly combination. Best of luck.