Basic Intelligence 101, Embed Codes and Audience Count
Brooklyn, New York, USA - Recently, it has been brought to WST's (When Steel Talks) attention, that someone who has to be considered technology-challenged, but is still in fact president or vice-president, and who is in a significant position that impacts Pan in New York - caught an emotional hissy-fit that resulted in some inane, unintelligent and self-embarrassing comments, because he/she did not know what they need to know - or worse, there was no one present to pull their coat tail before they ended up with a case of foot-in-mouth disease. And worst of all, spreading false information.
In this case the issue revolved around the lack of understanding of embed codes as they relate to streaming media - live and taped broadcasts, video and the like. Moreover, it demonstrated a shortsightedness and total lack of comprehension, on how this function has been supremely beneficial to content broadcasters the world over, for years. An industry standard and practice that has been encouraged and supported -- and can have significant positive effects on the social and potential monetary gains for the original content provider. What is alarming, is that it appears this official does not know this, or furthermore, even grasp the basics of how a stream can be monetized, and who makes money from that original content.
By the way nine- and ten-year-olds have been using embed code technology on their game boxes for years now.
Simply put, embed codes are provided by social media entities like facebook, YouTube, Vevo, ESPN, and radio stations to name a few - as a means of allowing the content providers to reach the largest audience possible when these codes are placed on blogs, websites and forums. In addition to having immediate introduction to countless new viewers of their product that they would not normally have access to, their sponsors and ads are also passed on to the expanded audience of the embed code watchers.
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