I am by no stretch of the imagination a fan of the late commissioner of NBA David Stern, however there are some very crucial things that he embraced during his tenure to increase the value of the NBA. His moves are worth studying. He was lucky and made some very good decisions.
"Stern, a lawyer by training, took the NBA from tape-delay broadcasts to must-see prime-time programs. He boosted NBA revenue from $118 million in the season before he took over to $5.5 billion in 2014, the year he retired after 30 years at the helm." Fortune Magazine
Stern's job called for him to represent the interest of the owners, but he understood that marketing the greatness of the players was the key to unmatched success. It was a players' league. He clearly understood the importance of embracing technology and always pushed for the best for his product to look awesome. The NBA's website and other technology uses were always ahead of the curve. And his strategic alliances almost never failed.
Hopefully, some enterprising young business person with a global vision will take the helm on behalf of the Pan players.
Imagine if the leadership of Pan Trinbago were gamers, and had Twitch accounts...
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